This is a postcard that will be mailed to a database of homes from public record in MLS that are assessed from $400,000 to $550,000. This postcard will target those potential buyers for our low to mid $600,000 range of new construction. We have three of those lots remaining at Sandy Knoll Estates in Franklin MA.
The remaining lots after the sale of the $600’s are in the $800,000 range, and we may attract a higher price ranged buyer from this mailing. We presently have two pre-sold homes to be built, and we have met with a third potential buyer who is reviewing a plan.
New construction is selling because buyers are able to sell their present homes. The most recent potential buyer just placed their home under agreement, and they love Sandy Knoll Estates.
The time is right to target a price range and an entity that is selling in your area. Direct mail marketing is the best method to use for target marketing, but I guess I say that every week!!!